When fashion empowers prisoners

Launching its long-awaited online shop, the Danish fashion brand Carcel handmade by Peru female prisoners lifts the veil today, finally enabling us to get our hands on those coveted, carefully fashioned knitwear pieces.

Text by Gabriela Holesova

Knitted in the Peruvian Andes by the inmates of a Cusco’s women prison, the assets of the knitwear brand lie not only in its sustainability and timelessness, but more importantly in making a significant positive change in the lives of many women driven into incarceration as a result of poverty-related crimes. Thanks to the chance to work on something that transcends the confines of their usual environment of the prison cells, the women are feeling empowered and working on building their base for a better future once they finish their sentence. The brand named after the Spanish word for “prison” led by its founder Veronica D’Souza ensures the female prisoners are paid fairly and work under good conditions while developing their skills they can put to use in their new lives.

Today’s launch of the online store at carcel.co is followed by the opening of a three-day (8.8.-10.8.) pop-up shop at Kinfolk Gallery at Amagertorv 14, Copenhagen. The pop-up shop is open daily from 10am – 7pm and provides you the opportunity to try on and purchase the new styles.












Carcel: Website, Facebook, Instagram
Text: Gabriela Holesova

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