Sticky rebellion

Bitches & witches, unite! Take over the street and show everyone what’s really important with Reek’s Sticky Bitches.

It’s always quite tricky when a commercial brand pioneers a strong activist manifesto. How much of actual commitment and passion to empowerment and support of humanistic causes plays role in it, and how much of it is just greediness for profit from a topic that taps right into people’s delicate hearts? Is Monki really so into fighting the period stigma? Is Rihanna’s the new leader of the fight for diversity in the makeup industry (needless to say, that wide color range is incredibly impressive, good job, RiRi)?

The dedication and cheeky, unapologetic determination of Reek, a Scotland-based artisanal perfume brand, makes it almost impossible to have such doubts. No retouching, no stupid beauty standards – that’s one of the brand’s policies, “not because it’s trending, not because it’s edgy, but because Reek’s bitches don’t need it.” Apart from that, they’re all about gender equality and female empowerment; the purpose of the perfumes themselves (which are cruelty-free btw!) is to commemorate so-called sheroes through scent.

Having released two perfumes already—Damn Rebel Bitches, with hints of hazelnut, blood orange, amber, and pink peppercorn, and Damn Rebel Witches, a darker and more mysterious sister to the first-born Bitch—, Reek now also provides the “cunt crew” with opinionated stickers, or Sticky Bitches, if you will, all for free. Each three months, they pick a gender equality topic they have brainstormed on with their fellow bitches and produce a series of stickers intended to be used as a weapon of disruption of the rotten society we live in. Head to their website to order a bunch for yourself too, and show that middle finger to the old and rigid.

Say what needs to be said, and say it loud and proud. Or just stick it somewhere visible.

 

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Reek: Website, Shop, Instagram
Text: Anna Wim

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